Quatro Patinhas (translated to Four Paws) recently started a program entitled “Priceless Pets.” The goal of priceless pets is to help increase the number of adoptions of homeless animals, proving their is no difference between purebred and shelter pets.
“There are thousands of animal shelters in Brazil. And most of them are overcrowded,” Priceless Pets wrote on their site. “We believe there’s no difference between purebred animals and shelter animals.”
To prove this point and to show that their is no difference, American pet (a Brazillian pet store chain) hid cameras all around the store and waited for customers who came in to try and buy one of the “purebred” animals which were in the store. This is when they found out that the animal they picked out was in-fact up for adoption and was free!
FourPaws is looking to bring the program to 41 different pet shops which they operate. So here is to good deeds, and happy puppies!