A recent Superbowl ad for GoDaddy was released and quickly removed. The ad featuring a lost puppy was met with immediate backlash from pet owners.
A petition on change.org to remove the ad gathered thousands of signatures in hours.
GoDaddy released the following statement.
“This morning we previewed GoDaddy’s Super Bowl spot on a popular talk show, and shortly after a controversy started to swirl about Buddy, our puppy, being sold online. The responses were emotional and direct. Many people urged us not to run the ad. We’ve made a tremendous amount of progress over the past two years, advancing the GoDaddy brand as a company that cares a great deal about small business and is in their corner to help them succeed. People increasingly know who we are, what we do and who we do it for. At the end of the day, our purpose at GoDaddy is to help small businesses around the world build a successful online presence. We hoped our ad would increase awareness of that cause. However, we underestimated the emotional response. And we heard that loud and clear. The net result? We are pulling the ad from the Super Bowl. You’ll still see us in the Big Game this year, and we hope it makes you laugh. Finally, rest assured, Buddy came to us from a reputable and loving breeder in California. He’s now part of the GoDaddy family as our Chief Companion Officer and he’s been adopted permanently by one of our longtime employees.”
The ad can be viewed below.
— Fort McMurray SPCA (@FMSPCA) January 28, 2015
What do you think, was the ad mean or just dark humor? Let us know in the comments below.