VANCOUVER — Some YouTubers have produced a pretty racy public service announcement warning of the dangers of leaving dogs in cars.
Life of Bri has teamed up with YouTuber Peter Chao to create the 90 second PSA about a group of fictional dog loving vigilantes called the “Pet Protection Goon Squad” meant to help bust loose their distressed four-legged friends.
The Vancouver based YouTubers hope to raise awareness about the folks who leave dogs locked in hot cars.
The inspiration for the video came after they noticed that despite the numerous stories of dogs dying after being left in hot cars last summer, people still continue to make the same fatal mistake again and again.
“We didn’t know that people would still not get the point this year,” said Jeremy Lee, executive producer at Life of Bri.
The video depicts the squad sending the message that they can see everything and when they see a dog in distress and no one is around, they will “let the hammer fly.”
This is exactly what happens when actor Patrick Gerber swings his sledgehammer through the window of an old Honda, which they bought just for the shoot, to rescue Lee’s dog, Milky.
Warning: the following video contains explicit language.
Milky is just one of the four dogs who star in the video, that took two days to shoot and 15 humans to make.
“Sometimes they’re just ignorant or maybe they don’t know that the dogs are in danger when they’re put in the car. Sometimes they just don’t know how hot it is,” Lee says.
Life of Bri does not in any way want to promote vigilantism, but is hoping to use comedy to make people aware of the important message. Lee said that his crew consulted beforehand with the BC SPCA and the Vancouver Police Department to make sure they got the right message across.
Lee says that the crew is proud of the video, for not only its production value but the important message it sends.