Inspired by the inner imagination of a dog, Psyop, in collaboration with ad agency Wieden+Kennedy, created a wonderful hand-drawn Coca Cola commercial.
“Dogs have the curious, imaginative minds of a six year old–specifically mine–who thinks every stick is Excalibur, every bit of string is a lightning whip,” said Kylie Matulick, one of the directors. “Dogs don’t see a heap of two-week old laundry; they see a castle ready to be defended, then napped in. Where we see a cumbersome vacuum cleaner, they see an alien robot loudly singing its home planet’s anthem. At least that’s what my six year old told me.”
“We wanted this film to be genuinely drawn by hand, like classic 2D animation we grew up with, but with more depth and dimension”.
“It’s nostalgic but new, it shows love and focus, it’s crafted but nicely flawed, we wanted it to have a truly original look that only exists in this moment.”
Check out, “Man and Dog” and see how an energetic dog can take his grumpy owner out of his rut.