Jessica Gail Myrick’s recently published study has confirmed what cat-lovers/animal lovers already knew, watching online videos and following the likes of Grumpy Cat, Lil’ Bub, Colonel Meow, and Bunny Sue Roux is good for you.
Myrick, a media researcher at Indiana University, conducted the study with 7,000 Facebook users who participated in the 10 minute survey. Her findings were that after viewing the online cat content negative emotions were reduced, and overall the respondents had more positive feelings once the videos concluded.
“If we want to better understand the effects of the Internet may have on us as individuals and on society, then researchers can’t ignore Internet cats anymore”
Watching these videos reduces our stress and increases our energy. With over 2 million videos uploaded to You Tube the content is readily available, and widely watched.
The study also found that taking a couple minutes out of the days of employees or students is actually GOOD for productivity.
“Even if they are watching cat videos on YouTube to procrastinate or while they should be working, the emotional payoff may actually help people take on tough tasks afterward”
So, go ahead, relax and watch a Grumpy Cat video.