In December 2015, after more than a year of litigation Blue Buffalo settled the class action lawsuit that was brought forth against them. The litigation was commenced in response to Blue Buffalo’s bold advertising claims that their pet food absolutely did not contain any by-product meal, or other ingredients such as corn, wheat, or soy. Independent laboratory testing proved otherwise, concluding that these ingredients, which were not listed, were in fact found in the pet food.
In response to the settlement, Bill Bishop the company’s founder released a statement. part of it, reads:
More than a year ago, we informed our Pet Parents about the misconduct of a former ingredient supplier and a broker. While we will continue to pursue our claims against them, we decided that it is in the best interest of our Pet Parents and our company to resolve the class actions now. All of us at Blue Buffalo continue to work tirelessly to make pet food with the finest natural ingredients for our furry family members.
The 32 million dollar settlement is the largest pet food class action settlement to date, and consumers can now claim their refunds. Customers who submit their receipts, can claim up to $200. Those without receipts can claim a refund of $10. To review full details of the reimbursement click here to be directed to the pet food settlement.
Though this particular claim has been settled, the separate false advertising claim brought forth by Purina remains ongoing.