LONDON — An organization aiming to replace advertisements with positive images have done just that by filling a train station with photos of cats. The Citizens Advertising Takeover Service (CATS) raised enough money to redecorate the Clapham Common tube station with over 60 cat photos in place of typical advertisements.
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CATS crowdfunded the money in a bid to create a healthier public space without images urging you to buy something. The organization revealed the three reasons behind the campaign, “A) It would look amazing. B) It’s exhausting being asked to buy stuff all the time. C) Wouldn’t it be great not to worry about the holiday we can’t afford, the car we don’t need, or the body we don’t have? Imagine a world where public spaces made you feel good.”
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- The Citizens Advertising Takeover Service replaced 68 adverts in Clapham Common tube station with pictures of cats. Organisers say they hope the pictures will help people think differently about the world around them. Credit: CatsnotAds.org
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- James Turner who initiated the takeover.
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- The Clapham Common tube station was filled with 68 cat images.
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- The aim of the campaign was to replace unhealthy adverts.
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- The campaign raised money through Kickstarter.
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- CATS raised 28 thousand pounds for the campaign.
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- The cats in the photos are rescue cats looking for a forever home.
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- The cats are living at the Battersea rescue organization.
A lot of the kitty models in the photos are rescue cats from the Battersea Dogs and Cats Home or Cats Protection in the U.K. CATS wanted to use this as an opportunity to do something good for the cats that are searching for a forever home. This advert takeover is certainly one way to make the morning commute a little more pleasurable! What are your thoughts on this campaign?
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wow, This is really amazing. Good to see all cuties.
Great idea, but maybe put a note on to say they are adoptable cats from Battersea and put the name if each cat next to it. May even get some homes that way.