LONDON — The designer clothing website Lyst, has had a lot of explaining to do today, after a ‘canine collection’ on their website sparked mass controversy. The site launched the collection yesterday and featured 33 dog breeds for sale as accessories. According to Lyst.com the dogs came in a number of different sizes from, ‘petite XS puppies to oversized companions, in a choice of six wearable colourways ways.’ However, they did not receive the reaction that they had hoped for, as people began to lash out and criticize the store all over social media.
Following the mass backlash, Lyst.com offered an explanation for the ‘canine collection’, citing that it was intended to create awareness around the designer dog breed problem. Buying a ‘designer’ dog is a trend that often results in puppy mills and thousands of dogs ending up in a shelter. Lyst explained that the the true message of the campaign was that ‘dogs are for life, and not just for Instagram.’
However, the RSPCA has released this statement condemning the campaign: “Whether this is real or just a publicity stunt by Lyst it sends out an extremely worrying message to people who are looking to get a new canine companion. It is important to remember that dogs are not a fashion accessories or throwaway commodities and the RSPCA has concerns about anything which might lead people to see them as replaceable ornaments, rather than intelligent, living creatures which need long-term care and commitment.” The RSPCA also added that they are trying to get a hold of Lyst to explain the implications of a stunt like this. What are your thoughts on this campaign?