LONDON — An organization aiming to replace advertisements with positive images have done just that by filling a train station with photos of cats. The Citizens Advertising Takeover Service (CATS) raised enough money to redecorate the Clapham Common tube station with over 60 cat photos in place of typical advertisements.
CATS crowdfunded the money in a bid to create a healthier public space without images urging you to buy something. The organization revealed the three reasons behind the campaign, “A) It would look amazing. B) It’s exhausting being asked to buy stuff all the time. C) Wouldn’t it be great not to worry about the holiday we can’t afford, the car we don’t need, or the body we don’t have? Imagine a world where public spaces made you feel good.”
A lot of the kitty models in the photos are rescue cats from the Battersea Dogs and Cats Home or Cats Protection in the U.K. CATS wanted to use this as an opportunity to do something good for the cats that are searching for a forever home. This advert takeover is certainly one way to make the morning commute a little more pleasurable! What are your thoughts on this campaign?
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